What is a CRM solution?
Customer Relationship Management software, or CRM, is a program designed to gather all aspects of your customer information in one place. A CRM solution helps your business organize interactions and relationships with customers and prospects alike.
CRM software centralizes all the data pertaining to your current and future customers, so that your team may remain on top of their tasks. You will be able to log accounts of customer purchases, calls, emails, chats, support tickets, etc. This way, no detail of a customer’s relationship with your business will slip through the cracks.
CRM solutions are available to accommodate businesses of every size and budget: from a small SaaS subscription-based model to large-scale enterprise installation. Companies both new and established will benefit from using a suitable CRM solution.
If you are wondering “Why to use CRM tools when I can manage my customer relationships alone”, here are the reasons that will help you better comprehend the benefits of CRM for small businesses:
1. A centralized database across the organization
CRM allows sales teams to keep all customer information — from any point in time — in a central database. This enables quick cross-team access along with the ability to effortlessly manage all data via a shared location. CRM software helps avoid spending too much time looking through files and records to find information about prospects to follow up or close deals.
2. Streamline your sales process
The foremost advantage of a CRM solution is that it accompanies your sales team throughout the entire process of acquiring a lead, converting it into a customer, and closing subsequent opportunities. It’s right there in the name: a CRM will streamline the management of customer relationships. If your sales team needs help being better organized and working as a unit, then a CRM can help as well.
If your team works as a group on a certain project, or if certain members handle different parts of a chain, then coordinating tasks can be difficult. The right CRM solution can let you program customer-related tasks, and assign them to members of your team. This way, every salesperson has a defined role and clear objectives. No sales opportunity will go ignored, and no one on your team will be left hanging.
3. Data entry automation
With good CRM software in place, sales teams don’t have to spend time logging calls, emails, meetings, and interactions. The data can be automatically collected and aggregated within the system.
Additionally, CRM for small businesses helps keep a tab on all deals based on the stage they're in. CRM tools can automatically handle the summation, visualization, etc., making the process as efficient as possible.
4. Notifications to follow-up with prospects
CRM for small businesses helps track all prospect activity, enabling sales executives to follow up with prospects as needed. When sales executives are reminded of specific follow-ups, they can schedule the call or email at the time when their support can be most helpful to a prospect. This way, CRM for small businesses helps increase the chances of lead conversion.
5. Effective communication within teams
Communication within teams is critical to keep up the brand’s image as various team members interact with prospects simultaneously. CRM for small businesses enables team members to tag or notify coworkers and managers on the specific deals that they want to bring them onto. CRM helps reassign leads to team members with just a click of a button.
This ideal system will help you find more customers, win more deals, keep customers happier, and connect your entire company — priming your small business for big-time growth.